It is based on the Vedant philosophy of “Ekmevadwitiyam Brahm” (the ultimate truth is one & only one Brahm) and “Sarvam Khalu Idam Brahm” (whatever is there, is Brahm). Ved, Brahma-sutras, Bhagwad Geeta and Shrimad Bhagawat are the four fundamental scriptures. The ultimate reality to which Ved & Brahmsutras refer as Brahm, Geeta refers as Parmatma and Shrimad Bhagawat refers as Bhagawan are all essentially one. This philosophy is called as “Sakar Brahmvad” or “Shuddhadwait Brahmvad”, which is the fundamental doctrine of Mahaprabhu Shri Vallabhacharya. The path to be followed to attain the ultimate blissfulness based on this principle is called as Pushtimarg. The same Bhagawan is to be lovingly serviced in the form of Deity as Shri Krishna who is “Sachchidanand Purushottam Parambrahm”. It (Pushtimarg) is spontaneous, selfless and motiveless love for Shri Krishna. It is based on pure love for Shri Krishna. It is expressed only through selfless service of Shri Krishna – “Seva”.